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The Latest Questions Small Businesses Are Asking

Up and Running

A study co-sponsored by Crawford International and HR.com in Palo Alto, California in 2006 found that “companies that create adaptive corporate cultures outperform companies with non-adaptive cultures by a factor of 900 to 1 as measured by long term net income and stock price growth.” Are sales growing or shrinking?

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How to Open a Marijuana Dispensary

Up and Running

We talked with two dispensary owners from pioneering states: Mitch Woolhiser, owner of Northern Lights Cannabis Company in Denver, Colorado, and Lincoln Fish, CEO of OutCo Labs, which manages the dispensary Outliers Collective in San Diego, California. If you’re in California, he also recommends reading Proposition 215 and Proposition 420.

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When DIY Is A Terrible Idea

YoungUpstarts

Entrepreneurs and small business owners feel that filing tax returns (sales; payroll; franchise, etc.) The Tax Foundation, a tax policy research organization, found that the total number of words in the Internal Revenue Code & Regulations grew from 1.39 If you use an online sales tax tool, you’re not necessarily safe.

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Beware The Consultant

infochachkie.com

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. If a consultant claims they can enhance your marketing efforts, pay them based on their direct impact on your incremental sales.

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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

infochachkie.com

If “Smucker’s” can be slapped on food and annually generate billions of sales, chances are that your company name, no matter how mediocre, will not preclude you from achieving significant success. However, if this is true, “Aardvark” would have been a more clever choice and equally as relevant to online book sales.

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How to Optimize an Affiliate Marketing Program for Profitability

ConversionXL

Instead of a salary, you pay them for each new lead or sale acquired as a result of their marketing efforts. Most of them are from California (8.56%), New York (8.16%), Florida (7.40%), Texas (6.16%), Pennsylvania (5.71%) and Illinois (5.71%). Carefully analyze your customer and revenue data. So, who are these affiliates?