Steve Blank

AUGUST 24, 2009

The quintessential California couple, they stood out in our crowd as the engineer (in his late 20′s, respected by his peers and the customer) had hair down to his shoulders, sharply contrasting with the military crewcuts of the customers and most of the other contractors. Is this behavior an outlier or is it the norm in the PR industry?

Silicon Valley 206

Silicon Valley PR Technical Review RSS 206

Steve Blank

SEPTEMBER 3, 2009

This post describes how the traditional product development model distorts startup sales, marketing and business development. Once the product begins to ship, startup sales execs use orders and revenue as its marker of progress in understanding customers. Freemium models have their own scorekeeping.)

Customer Development 227

Customer Development Developer Silicon Valley Customer 227

Steve Blank

AUGUST 27, 2009

This series of posts is a brief explanation of how we’ve evolved from Product Development to Customer Development to the Lean Startup. The Product Development Diagram Emerging early in the twentieth century, this product-centric model described a process that evolved in manufacturing industries.

Silicon Valley 268

Silicon Valley Product Startup Product Development 268

infochachkie.com

SEPTEMBER 24, 2011

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. Such positions include: PR, Sales, Product Development, Lead Generation, Strategic Planning, Fund Raising, etc.

Equity 40

Equity Silicon Valley Cofounder PR 40

ConversionXL

FEBRUARY 9, 2016

October 2012 – Erin Turner and Gagan Biyani host the first Growth Hackers Conference in Menlo Park, California. PR and publicity drive attention…to drive sales. And you need to understand the potential impact of product-economic fit so that you can be better prepared for it.”. Step 1: Product Development.

Retention 48

Retention Metrics Acquisition Conversion 48

Steve Blank

MAY 4, 2009

Every marketing communication hire couldn’t wait to produce the next great ad or PR program. Every product marketer thought they should help define the product feature set, etc. But without sales there is no revenue, and without revenue there is no company. No one was confused after that. Who’s on the Sharp End?

Silicon Valley 130

Silicon Valley RSS Non-Compete California 130