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The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue. It outlines four major growth strategies: market penetration , market development , product development , and diversification. Product development. New customer segments.

Marketing 115
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Is the Lean Startup Dead?

Steve Blank

Tech IPO prices exploded and subsequent trading prices rose to dizzying heights as the stock prices became disconnected from the traditional metrics of revenue and profits. First Movers” didn’t understand customer problems or the product features that solved those problems (what we now call product-market fit). IPOs dried up.

Lean 335
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Minimum Viable Team

This is going to be BIG.

Let’s start out with the basic functions of a tech company: 1) Engineering 2) Marketing 3) Sales 4) Business development 5) PR 6) Design 7) Product Management 8) HR 9) Operations 10) Finance Ok, that's just overwhelming. If you think about it, these things are all of the goals of another function on the list--PR.

PR 144
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Why the Future of Tesla May Depend on Knowing What Happened to Billy Durant

Steve Blank

The entrepreneur who founded and grew the largest startup in the world to $10 billion in revenue and got fired is someone you have probably never heard of. Just as Durant had multiple interests, Musk is not only Tesla’s CEO and Product Architect, overseeing all product development, engineering, and design.

Michigan 275
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What Do Diversity Hiring and Work From Home Jobs Have in Common?

Transformify

At the same time, the stock markets collapsed, and most businesses already report skyrocketing losses, unmet revenue targets and insufficient stock due to production slow down in China, India and the rest of the world. Work from home and remote work also significantly cut office costs.

Hiring 98
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How to get your mobile app discovered in 2021

VC Cafe

According to Statista, revenue generated from apps (paid downloads and in-app advertising) will reach $935 billion by 2023, and that doesn’t doesn’t include the many trillions of dollars transacted via apps in the last decade alone (think Amazon, Uber, games, etc). Worldwide mobile app revenues in 2014 to 2023 (in billion U.S.

Mobile 190
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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

Talented product developers. When 3M brought “lead users” into its innovation process, they improved revenues by a factor of eight times over innovations from internal product developers. If so, the business world is full of specialists who are all too eager to help. Highly trained salespeople.

Customer 154