Remove Campaign Remove Churn Rate Remove Conversion Remove Security
article thumbnail

Boost Your SaaS Business Revenue With These 12 Strategies

Up and Running

I’ve talked before about the metrics you need to know and track when you are running a subscription business , but there are really only three things you can do to move the needle of growth: reduce cancellations (churn rate), increase average revenue per user (ARPU), and increase the number of people who signup. Reduce churn.

Revenue 73
article thumbnail

Boost Your SaaS Business Revenue With These 12 Strategies

Up and Running

I’ve talked before about the metrics you need to know and track when you are running a subscription business, but there are really only three things you can do to move the needle of growth: reduce cancellations (churn rate), increase average revenue per user (ARPU), and increase the number of people who signup. Reduce churn.

Revenue 60
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

7 Ways to Boost Ecommerce Retention in 2022

ConversionXL

A good retention rate means people continue to choose you over a competitor, deepening customer relationships and reducing churn rate. If you’ve earned someone’s trust, often they’ll return to you organically, without expensive marketing campaigns to nudge them in the direction. Email marketing performance.

Retention 111
article thumbnail

Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106
article thumbnail

The Essential SaaS Metrics for Growth

ConversionXL

Once we’d figured out the content, we started building up outreach and guest posting, and measuring the number of guest posts we’d secured. Eventually, we tweaked the metric to include backlinks secured and moderated the domain authority of the sites involved. Use lead scoring but don’t ignore “conversational values.”.

Metrics 117
article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

Small investment firms often have interns and entrepreneurs in residence passing through, each of which is a security risk. See Bessemer Venture Partners’ A comprehensive guide to security for startups. We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. 2) Market .

article thumbnail

Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

At the end of the conversation, ask them if they’d be willing to make an introduction. 1 page website w/ simple checkout, then add things as you feel it’ll help increase conversions. What’s the best way to START a conversation about funding with a potential investor assuming that I either know this person or can get an intro.