Both Sides of the Table

APRIL 26, 2016

In product business it is often measured over multiple purchases and assumptions are made about the repeat rates and in the enterprise or services world LTV can be based on churn rates, which are notoriously hard to predict in an early-stage business. What are the re-marketing or retention cost assumptions?

Metrics 150

Metrics Cost Acquisition Startup 150

ConversionXL

NOVEMBER 22, 2022

They allow you to create and optimize campaigns based on actionable evidence rather than intuition. Featured guides: Bounce Rate vs. Exit Rate: What’s the Difference? What is Click-Through Rate? Customer Lifetime Value: Learn how to increase retention Where to track customer lifetime value Conclusion.

Metrics 105

Metrics Analytics Marketing Acquisition 105

Up and Running

APRIL 6, 2021

Whereas at the other end of the spectrum, if your offerings seem overpriced to your buyers, they’ll almost definitely go for someone who has their prices optimized. If you already have an email campaign in place, it’s all the more efficient to make the best use of your social accounts to fortify your message.

Social Media 105

Social Media Media Customer Churn Rate 105

ConversionXL

OCTOBER 30, 2019

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. Speed to first value experience.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

What about stages three through seven, which can generally be grouped under the “ retention ” umbrella? We know how important and valuable retention is. We’re all familiar with the classic retention stats: Acquiring new customers is 5–25 times more expensive than retaining existing customers. How to master CRO for SaaS.

Retention 48

Retention Metrics Churn Rate Acquisition 48

maplebutter.com

JANUARY 8, 2013

Product/Metrics (70%/30% time) * Get your product activation (sign-up + meaningful action) to 60% * then, Get your product retention to 20% weekly. Press is something you should do once you know your activation / retention metrics are good. Whatever you want but it’ll definitely effect conversions. Work with them first.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

crowdSPRING Blog

APRIL 5, 2018

There’s even a term for measuring that loss – churn rate. And, while that definition is a good starting place, it’s not quite specific enough for our purposes. so that you can track your churn rate and know who to reach out to when you launch your re-engagement efforts. Offer an Alternative.

Small Business 66

Small Business Customer Churn Rate Design 66