Duct Tape Marketing

MARCH 3, 2017

With as many as 76% of marketers planning to produce more content in 2017, it becomes critical to weigh the performance of content campaigns against goals. On the other hand, if a content piece is going viral, it means it’s resonating with your audience. Pro Tip – Higher clickthroughs are a definite sign of engagement.

Marketing 28

Marketing Metrics Clickthrough Analytics 28

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. According to Merchant , online video accounts for 50% of all mobile traffic. Adobe actually found that 40% of consumers state that video increases the chance they’ll purchase a product on their mobile device. 55% do so daily.

Video 48

Video Conversion Mobile Search 48

ConversionXL

APRIL 6, 2016

Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). 25% chocolate for a month, 21% mobile phone for a day, 13% sex for a month. Joel Harvey: Master Mobile – What We’ve Learned from Hundreds of Mobile Tests.

Retention 48

Retention Algorithm Software Review Conversion 48