Remove Campaign Remove Conversion Remove Direct Marketing Remove SMS
article thumbnail

Demand Generation vs. Lead Generation: Integrating To Drive Growth

ConversionXL

Without a focused, integrated demand generation strategy, lead generation delivers disinterested leads that frustrate sales reps and result in low conversion rates. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. Use thought leadership to spark conversation.

article thumbnail

Google Analytics 360: The Features Worth $150k a Year

ConversionXL

Push GA360 data into the Salesforce Marketing Cloud reporting UI. Connect GA360 audiences to Salesforce Marketing Cloud for inclusion in Salesforce campaigns (e.g. email, SMS). Create audience lists from customer interactions in the Salesforce Marketing Cloud. Where do they fit into the analytics conversation?

Analytics 126
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Effective Ways To Differentiate And Scale Your Business

Duct Tape Marketing

Kip and Keion share their marketing expertise unfiltered in the details, the truth, and nobody tells it. In fact, a recent episode, they titled Half Baked Marketing Ideas, they Got Down In The Weeds, talked about some outside of the box campaigns with real businesses. Influencers who still need to be part of that conversation.

article thumbnail

Texting: The Killer Application in your Offline Marketing Arsenal

Duct Tape Marketing

It was also easy for the chain to measure the campaign results, compared to measuring the performance of their other marketing channels, like TV and radio. This way, they used the immediacy of texting, for instant gratification, like Coke did in the Share a Coke campaign. Get more responses to direct mail.

article thumbnail

Transcript of How to Integrate Chat Into Your Marketing

Duct Tape Marketing

And I think that’s why ManyChat is so powerful, is because we, in comp… Like we started with messenger, but right now, just a few months, like one and a half months ago, we’ve announced that we actually going beyond messenger, we’ve just added SMS. So text marketing. But what about inter activities?