Remove Campaign Remove Disintermediation Remove Naming Remove Revenue
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FLoC: Google’s Plan to Kill Off Third-Party Cookies

ConversionXL

The solution has to balance four variables: Revenue for publishers that sell ad space; Targeting capability for ad networks; Return on ad spend for ad buyers; Privacy for users who see ads. Publishers will get their ad revenue. click ID, campaign ID, URL of expected conversion). Ad platforms will keep selling inventory.

Caching 140
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Twitter Link Roundup #60 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

The image above shows the label for Buttface Amber Ale – one of a number of ridiculous beer names in the marketplace (see full post in the Random Fun section below) from huffingtonpost.com. The great RockMelt social disintermediation – [link]. SPEC Campaign [link]. 40 Extremely Shocking Advertisements – [link].

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Don’t call it AdTech. It’s “Adhesive”

VC Adventure

Then Jason came up with the name “Adhesive&# which seemed to stick (that was bad, wasn’t it) and after a few months procrastinating I ended up writing up our thoughts on AdTech investing and posted them today over on the Foundry blog. Everyone who plays in and around AdTech understands the concept of gross vs net revenue.

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Don’t call it AdTech. It’s “Adhesive”

VC Adventure

Then Jason came up with the name “Adhesive” which seemed to stick (that was bad, wasn’t it) and after a few months procrastinating I ended up writing up our thoughts on AdTech investing and posted them today over on the Foundry blog. Everyone who plays in and around AdTech understands the concept of gross vs net revenue.