Remove Campaign Remove Distribution Remove SEM Remove Software Review
article thumbnail

Growth Marketing: The Skills and Frameworks You Need

ConversionXL

When WordStream began receiving complaints that the seven-day free trial of their PPC management software wasn’t long enough, the brand decided to A/B test 14-day and 30-day trials. Yet, this was a successful growth marketing campaign. If your campaign works and your brand awareness metrics improve, you win. The results?

Framework 102
article thumbnail

What is A/B Testing? The Complete Guide: From Beginner to Pro

ConversionXL

In general, bandits are great for: Headlines and short-term campaigns; Automation for scale; Targeting; Blending optimization with attribution. This can result in calling a result early due to “spotting a trend” (impossible). Server-side tools render code on the server level. Andrew Anderson. How can we get that?

Analytics 127
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Expert Guide to Creating a Marketing Growth Strategy

ConversionXL

For example, in 2021 accounting software platform Bill.com acquired spend management tool Divvy in order to increase its market share. Strategic alliances with other brands to develop offerings or leverage each others’ distribution channels. Rewards program, contests, email marketing, campaigns; Revenue. Partnerships.

Marketing 115
article thumbnail

How do I get my first few customers?

A Smart Bear: Startups and Marketing for Geeks

If you’re Oracle with 47 product lines in 100 countries and 20 languages with distributed teams of tech writers is this the best tool? Here’s the most common one which I got just this week: I’ve read somewhere in your blog about how you had a very large organisation as the first customer for your software.

Customer 279
article thumbnail

The Direct-to-Consumer Checklist

Austin Startup

I frequently see promising startups with a great product and strong initial economics hit a wall due to the piling up of problems relating to these questions, or what I like to call the ‘DTC death by a thousand cuts’. Don’t be afraid to try completely new campaigns with different brand language and color schemes.

article thumbnail

How to Build Robust User Personas in Under a Month

ConversionXL

This post will outline the entire process, giving code examples, data analysis examples, survey questions—the whole thing. They can be utilized across teams— UX , CRO, social media, SEM, SEO , etc., These ended up being the most valuable, in my opinion, for actionable marketing campaign ideas.

article thumbnail

How to Build Robust User Personas in Under a Month

ConversionXL

This post will outline the entire process, giving code examples, data analysis examples, survey questions – the whole thing. They can be utilized across teams – UX, CRO, Social Media, SEM, SEO, etc., These ended up being the most valuable, in my opinion, for actionable marketing campaign ideas. plot(pcanalysis).