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Is Click Fraud Devouring Your Ad Budget?

ConversionXL

However, it continues to poison marketing campaigns—and find its way into more and more courtrooms. This article explains what click fraud is, shows how it can impact your campaigns, and shares ways to reduce its impact on your marketing. Competitive industries, such as insurance, travel, and finance are especially susceptible.

PPC 121
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Strangling Innovation: Tesla versus “Rent Seekers”

Steve Blank

Rent seeking lobbyists go directly to legislative bodies (Congress, State Legislatures, City Councils) to persuade government officials to enact laws and regulations in exchange for campaign contributions , appeasing influential voting blocks or future jobs in the regulated industry. Strategies at this stage include: Hire your own lobbyists.

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Email Marketing: Campaign Analysis, Metrics, Best Practices

Occam's Razor

Analyzing email campaigns requires three important insights: 1. Your campaign data. Ready for the best email marketing campaign metrics? So for our email campaign analysis let’s look at metrics using that framework. Just to ensure you are executing against your right mental model. You can’t track everything.

Metrics 137
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Strangling Innovation: Tesla versus “Rent Seekers”

Steve Blank

Rent seeking lobbyists go directly to legislative bodies (Congress, State Legislatures, City Councils) to persuade government officials to enact laws and regulations in exchange for campaign contributions , appeasing influential voting blocks or future jobs in the regulated industry. Strategies at this stage include: Hire your own lobbyists.

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Top Social Media Measurement and Tracking Tools

www.foliomag.com

M&A and Finance. It will allow us to track conversations about our brands and campaigns, spot trends in core content areas and identify key influencers that are connected to our brands.” Finance/Accounting. Assn/Non-Profit. B2B: Business Media. City & Regionals. CMS Insights. Consumer Media. Design & Production. White Papers.

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Lean Business Planning with Tim Berry [VIDEO]

Up and Running

What’s the concept of all of this that you’re talking about and then in financing? I just thought it was a good question to set the context of lean planning and when somebody should use it, because so many of our webinar attendees are in the process of getting financing. Do I get financing? It’s a new business?

Lean 60
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The Venture Capital Secret: 3 Out of 4 Start-Ups Fail

online.wsj.com

Opinion: Noonan: The Romney Campaign Needs a New CEO. Finance, Banking, Loans, etc. Opinion: Noonan: The Romney Campaign Needs a New CEO. Opinion: Leslie Michelson: Doctor to the 1% (and Maybe Someday to You). Bicyclists of a Feather Flock Together. Are We Really Getting Smarter? Mossberg Reviews the iPhone 5. Legal Services.