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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. The self-assessment methodology, pioneered by Village Capital, is called VIRAL, for “Venture Investment Readiness and Awareness Levels.” . This provides us more time to develop meaningful relationships with prospects and customers.

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

Some have experimented with virality ( Pepsi Test Drive or Dove Beauty , etc.), At its purest, YouTube is about: Reaching massive global audiences. Reach one of the largest global audience on the planet proactively consuming content. Select if you want global, local, control the size of your audience. Building platforms.

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6 Important Startup Trends that Defined 2011

mashable.com

Airbnb raised $112 million to take its peer-to-peer marketplace global, and car rental company Zipcar successfully went public. How to Launch a Social Ambassador Campaign. Hyundai’s Super Bowl Blog Campaign a Lesson to Marketers. viral video. Global Syndication Partners. Top Related Stories.

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How to Plan Your Social Integration Strategy

mashable.com

Additionally, if your site has a user base in other markets like Europe, South America or Asia, you may also want to offer login through various international social networks like Vkontakte , Orkut , RenRen or Mixi to ensure your site appeals to global users. It has to be in your integrated campaign strategy. viral video.

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9 Tips for Raising Startup Funds on AngelList

mashable.com

What is your viral coefficient? How Old Spice Revived a Campaign That No One Wanted to Touch. viral video. Global Syndication Partners. If you can name drop big customers, do that too — you want your profile to look impressive. Focus on traction. How many customers have signed up to your service? television.

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Why Launching a Startup Is More Expensive Than You Think

mashable.com

We also provide custom campaigns for companies looking for something a bit more expansive. Partners W3 EDGE Concentric Sky Rackspace Intridea Dynect DNS Webtrends Global Syndication Partners ABCNews CNN Metro USAToday Yahoo ©2005-2011 Mashable, Inc. Sign in with Facebook or Twitter to get started! Shoot us some feedback.

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10 Essential PR Tips for Startups

mashable.com

This article has been very useful and I will be keeping your tips in mind when I am preparing to launch a marketing campaign for my startup. viral video. Global Syndication Partners. October 10, 2011 19:42:59. Flag this comment. Muthu Subbiah. Thanks! :). October 11, 2011 00:20:15. Flag this comment. Flag this comment.

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