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How to Navigate the New Era of SEO: Strategies for Understanding Consumer Search Behavior

Duct Tape Marketing

His clients include global brands such as Citizen Watch, ExxonMobil and bva. John (08:17): Well, and there was a point in time when if I wanted business, I wanted eyeballs, I just spun up a campaign for ads, and that got me those things. This is John Jantsch. My guest today is Dale Bertrand. And they make it easy to switch.

SEO 69
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When The Mobile Evolution Turns To Revolution

YoungUpstarts

It wasn’t that long ago that web-savvy marketers were touting the advances in technology that allowed anyone to build a website, publish a blog, or embark on a social media campaign. The advent of mobile platforms has rendered all of those tools passé.

Mobile 160
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Podcast Strategy: A Roadmap for Businesses

ConversionXL

While global brands have seen success with podcasting, it’s easy to attribute that success to funding and momentum. Once objectives are identified and prioritized, your podcasting plan should outline strategies and tactics, which include format, frequency, duration, host/s, point of view, guests, research, syndication, and marketing.

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Account-Based Marketing Software & Tools

ConversionXL

Ultimately, a successful ABM campaign needs to solve three problems. As the Forrester report notes, “Jabmo is best for marketers targeting global industrial/manufacturing accounts.” Use analytics from ad campaigns to prompt sales staff to take action. That’s because ABM campaigns often blanket target accounts with messaging.

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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. I use the vendors of PE/VC investing data I listed above to track the interests of potential private equity/VC coinvestors, and selectively introduce investee companies as we build out a syndicate. . 3) Raise capital.

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YouTube Marketing And Analytics: A Primer For Magnificent Success

Occam's Razor

At its purest, YouTube is about: Reaching massive global audiences. Reach one of the largest global audience on the planet proactively consuming content. Select if you want global, local, control the size of your audience. What's advertising/marketing/participation on YouTube? What's YouTube all about? At a low cost.

Analytics 149
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6 Important Startup Trends that Defined 2011

mashable.com

Airbnb raised $112 million to take its peer-to-peer marketplace global, and car rental company Zipcar successfully went public. How to Launch a Social Ambassador Campaign. Hyundai’s Super Bowl Blog Campaign a Lesson to Marketers. Global Syndication Partners. Top Related Stories. 13 Comments. or Twitter.