article thumbnail

Why Video Marketing is Underrated (and How to Use it to Your Advantage)

Duct Tape Marketing

Video, an online marketing platform that has seen a sharp rise in use and effectiveness, is an often overlooked means for driving relevant traffic to your site – and generating interest in your campaign. The right face on your video campaign can foster trust. A voice also translates your message in an essential way. Grab attention.

Video 75
article thumbnail

6 Effective Branding and Marketing Strategies for Your Beauty Business

crowdSPRING Blog

This is hardly a surprise: a viral-friendly experience and Instagram aesthetic heavily inform the Glossier marketing campaign. Think of wood (which can be grown, harvested and regrown) as opposed to coal (a finite resource ) which will inevitably run out. You may find some ideas for your next campaign or event.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 things that suck (about hiring new employees) and 10 things companies can do about it

crowdSPRING Blog

First, if an employee is leaving try to get them to stick around as long as possible; second, don’t dilly-dally with the job listing – get it out there and start harvesting applications; and third, start scheduling those first-round calls as quickly as you can. This moment. Give yourself choices. Photo: hmcadams.

Hiring 99
article thumbnail

VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

We use Google Analytics, HubSpot, and LinkedIn Campaign Manager for the majority of our analytics. I’ve also experimented with using services which are marketplaces between LPs and GPs: CEPRES , DiligenceVault , FundVeil , Harvest Exchange , and Palico. 3) Raise capital. These same tools are used by companies raising capital.

article thumbnail

Lean Marketing: Facebook advertising for newbies

crowdSPRING Blog

For instance, if you have a simple goal of driving additional traffic to your site it is easy to measure the results (and cost) of the SEM campaign. Here is a short tutorial for getting your Facebook campaign going: Set goals. Be very clear with what you are trying to accomplish with your Facebook campaign. Give it time.

article thumbnail

Does raising money mean you should start scaling?

The Next Web

They feel the money can and should be spent on ways to grow the company, so they shift into growth mode by hiring more employees, paying themselves, hiring salespeople, running paid ad campaigns, and spending on overhead. Doing a small-scale test of every one of your marketing/sales campaigns is the exact definition of tinkering.

Metrics 136
article thumbnail

Americans are Better Off Without TikTok But Banning It is Bad Policy

This is going to be BIG.

They harvested the data of over 80 million Facebook profiles and used the data to provide analytical assistance to the 2016 presidential campaigns of Ted Cruz and Donald Trump. While the company got slapped with a big fine, the business of Facebook pretty much continues as normal.

China 88