Campaign Italy Lean Social Media 
ConversionXL
FEBRUARY 27, 2019
For product launches, long-term success relies on cornerstones of marketing research and execution, like a strong value proposition and full-funnel campaign. The key to product launches is to create a resilient campaign—one that can survive the nonlinear journey. Andrew Macarthy wrote about social media use during the Mahabis launch.
Startup Lessons Learned
JULY 6, 2020
This hypothesis might be the case until we saw the crisis in Italy. First in Wuhan, China, and then the fact that it can spread so quickly in Italy and continental Europe really surprises me and I think a lot of others as well in the scientific community. Eric Ries : That's a remarkable use of social media.
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VC Cafe
JUNE 18, 2012
Brandsforce is a plug & play social media marketing platform that generates conversations, engagements and measurable actions on social networks. Eran Gefen, FanGager CEO, is a world expert in branding and social media, and was chosen by Forbes Magazine as one of the most promising businessmen.
The Next Web
MARCH 3, 2014
Italy, France and Germany are now in our top 15 download countries. Tentatively, I lean towards the first because it’s closer to how people search, as in “Find a vacation,” whereas the latter is more “marketish.” The best results, in terms of downloads, were achieved from posts on blogs in countries like Brazil, Italy, and so on.
Startup Lessons Learned
SEPTEMBER 2, 2020
How do we cut through the news in the disinformation campaign? So first of all, what a testament to social media and its power to reach- Tomas Pueyo : Huge. And in fact, The Lean Startup is very much that. And then, they were seeing it happening in Italy, but it's just Italy. Eric Ries : Well, you knew.
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