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7 Retargeting Case Studies That’ll Boost Your Current Campaigns

ConversionXL

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good? The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. Achieved CPAs that were 34% cheaper than non-brand search campaigns. It’s an afterthought.

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12 Google Analytics Custom Reports to Help You Grow Faster

ConversionXL

Once you’re sure your analytics are healthy, you can begin trying to understand the five key elements of custom reports: users, sessions, hits, metrics and dimensions. Dimensions: Every report is made up of dimensions and metrics. Metrics: Every report is made up of dimensions and metrics.

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2012 Predictions

Venture Chronicles

The Business of Social Networks: We have seen a coalescing of business models form around social networks and not surprisingly the vast majority of them are evolutions of advertising models. What that will be I do not have a clue but sponsored tweets and ad campaigns simply cannot be anything more than a starting point.

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Speed, Focus, Smart Insights: 5 Google Analytics Custom Reports FTW!

Occam's Razor

Custom reports allow you to deeply focus (by eliminating the rif-raf metrics and dimensions, they save time and show just what you want). We mis-align metrics and dimensions across Users, Session, Hits. Social Media Performance Analysis. Campaign Cost Analysis. Key Metrics: Map Overlay Visualization.

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16 Powerful Tools and Services to Help Non-Marketers Grow Their Business

crowdSPRING Blog

The Google Display Network has a massive reach of approximately 90% of global internet users. Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. If you want to start a drip marketing campaign, Drip is a natural choice. Social marketing. Cost: Free. Facebook Ads.

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16 Powerful Tools and Services to Help Non-Marketers Grow Their Business

crowdSPRING Blog

The Google Display Network has a massive reach of approximately 90% of global internet users. Although Google AdWords offers a wide range of diverse ad formats, text-based PPC ads form the core of AdWords. If you want to start a drip marketing campaign, Drip is a natural choice. Social marketing. Cost: Free. Facebook Ads.

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It’s Not a Conversion Problem, It’s a Customer Development Problem

conversionxl.com

If you want to see startups in the Concierge phase, follow what happens after a Kickstarter campaigns get successfully funded. ” To make the concept a little less abstract, Sean Ellis , founder of Qualaroo, has created a metric for knowing when you’ve achieve Product/Market fit. Conclusion.