Both Sides of the Table

APRIL 26, 2016

The reality of CAC is both the when you scale your acquisition “channel” costs usually go up plus when you find a great channel others notice it and drive up the costs as they compete with you in that channel. So if you paid $100 for a customer who converted via a Facebook ad or Google search ad (SEM) that is not your CAC.

Metrics 150

Metrics Cost Acquisition Startup 150

A Smart Bear: Startups and Marketing for Geeks

OCTOBER 31, 2011

He wasn’t consciously giving a glib non-answer; he was understandably, desperately avoiding it. click and competed with no other advertisers. I spent only hundreds of dollars a month and covered the entire spectrum of SEM. So I think the ideal customer is: SaaS, ISV, Web Products. But this was 2003 when AdWords was new.

Customer 279

Customer Software Review SEM Technical Review 279

crowdSPRING Blog

JULY 24, 2018

Fortunately, there are terrific services and apps that can help non-marketers to market their business until they can hire experienced marketers. Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies.

Social Media 51

Social Media Marketing Analytics Audience 51

crowdSPRING Blog

JULY 24, 2018

Fortunately, there are terrific services and apps that can help non-marketers to market their business until they can hire experienced marketers. Ahrefs is one of the best Search Engine Optimization ( SEO ) and Search Engine Marketing ( SEM ) tools available for anyone who prefers to make data-based decisions in their marketing strategies.

Social Media 48

Social Media Marketing Analytics Audience 48

crowdSPRING Blog

FEBRUARY 10, 2010

And if you need even more privacy , you’ll be able to post any writing project as a Pro project, which gives you full control over users, non disclosure agreements, and more. Worried about increasing sales or competing against bigger companies? SEO/SEM Content. We have a global pool of writers who are ready to help.

Non-disclosure Agreement 93

Non-disclosure Agreement SEM Non-Compete Community 93

Occam's Razor

AUGUST 22, 2011

Mobile Marketing and Analytics: Click-to-Call Mobile Ad Campaigns. Multichannel Analytics- Tracking Online Impact Of Offline Campaigns. Customer Personas, Customer Value, Customer Retention and Non-line Marketing. 3 Advanced Web Analytics Visitor Segments: Non-Flirts, Social, Long Tail. How can my company become great?"

Analytics 124

Analytics Metrics SEM Web 124

Occam's Razor

FEBRUARY 26, 2008

Use your customers and competitors to help you move the ball forward (buy a new tool, hire another analyst, kill hideous home pages, spend right amounts on SEM and SEO, publish rich media on your site, implement feedburner , or whatever else you want). There were only two companies essentially competing and this was the Category key term.

Management 68

Management Analytics San Diego Web 68