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How to Segment A/B Test Results to Find Gold

ConversionXL

If you segment your A/B test results by browser version, you might discover that customers coming from the Safari web browser are converting much better than the average. This is especially true of big businesses: Chad Sanderson, Subway. A second segment we typically setup might include: existing customers vs. first-time customers.

Chad 112
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Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

That’s what a digital marketer told me while trying to sell me his messenger bot software. Customers who buy through email spend 138% more than those who don’t sign up for email offers. If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. “Email marketing is dead.”

Email 133
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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

When Ive asked mentors of mine who have worked in big companies about the role of the CTO, they usually talk about the importance of being the external face of the companys technology platform; an evangelist to developers, customers, and employees. If not, whos going to insist we switch to free and open source software?

CTO 168
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From Subscribers to Revenue: A Tactical Guide To Mastering Newsletters

Duct Tape Marketing

Learn crucial metrics for success, from open rates to the quality of subscribers. 15:09] What are some of the metrics that showcase success in Newsletter writing? [17:17] Click on over and give us a review on iTunes, please! Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

Revenue 78
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Lessons Learned: Continuous deployment and continuous learning

Startup Lessons Learned

Our code pushes take another six minutes. Since these two steps are pipelined that means at peak we’re pushing a new revision of the code to the website every nine minutes. On average we deploy new code fifty times a day. Code reviews and pairing Great practices. That’s 6 deploys an hour.

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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Amazon built its growth on top of these 4 pillars: Customer Centricity. The most important single thing is to focus obsessively on the customer” – Jeff Bezos. They may believe “the customer is always right” but how do they act? Aligning customers & business objectives. The power is in how customer data is used.

Retention 106
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10 Conversion Optimization Myths that Just Won’t Go Away

ConversionXL

Use things like: Heuristic analysis ; User testing ; Mouse tracking ; User session replays ; Talk to your customers or prospects ; Site walkthroughs ; Optimize for site speed. I say to the optimization champions in companies all over: Be patient, diligent, determined. It doubled their conversion rate from visit to paying customer.