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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Make it about the CUSTOMER.

Retention 106
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How to Structure Your Optimization and Experimentation Teams

ConversionXL

It’s important to know the most efficient way to arrange your optimization team to ensure their productivity and yours. Or under product teams? Chad Sanderson, the Experience Optimization Manager for Subway, creates an analogy for how the centralized model is set up: Chad Sanderson, Subway. Or marketing?

Chad 90
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CXL Live 2019 Recap: Takeaways from Every Speaker

ConversionXL

Conversion teams: 6–8 week experiment cycles; Marketing teams: Prepare, campaign, prepare, campaign; Product teams: 2-week sprints. Conversion/Optimization teams might become a nightmare for marketing and product teams. Product and marketing teams should be involved. Why our CRO jobs will die: Teams operate at different paces.

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Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. To get an idea of where you are starting out, note metrics like: Open rates Click rates Unsubscribe rates Conversion rates Spam rate. Want them to buy your product? 4 questions to define your email goals.

Email 133
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CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

In fact, the open source community can learn a lot from Microsoft in terms of backward compatibility and tools for productivity. These development platforms have contributed significantly to the popularity of the products from Apple and Microsoft. Eclipse has been emulating Visual Studio for years now. March 26, 2011 at 3:52 am.

Java 107