article thumbnail

Machine Learning Is Your Secret Weapon For Customer Acquisition

YoungUpstarts

by Chad Ruff, Chief Technology Officer at Swiftpage. Quick response times – Customer retention will increase with the automation of certain tasks, such as order confirmations, serving FAQ answers, requesting product surveys and other broad communications initiatives. The future of CRM and machine learning. www.act.com ).

article thumbnail

Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. Want them to buy your product? Show users why the product is perfect for them. Trial users of your SaaS product should receive different content than your paid subscribers. Where are you right now?

Email 133
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The State of Marketing Training in 2019 [Original Research]

ConversionXL

Chad Sanderson , Microsoft. CMOs and VPs of marketing also struggled to measure whether training knowledge translated into more profitable marketing strategies—or to test retention months down the road. You’d be shocked at the lack of knowledge retention unless you make sure you audit, and audit repeatedly—we do every three months.

Marketing 128
article thumbnail

Socialware Launches Social Middleware Platform

Austin Startup

Socialware is emerging from stealth mode, and being increasingly public about its products and services. Businesses have taken notice of this, but few have been able to truly leverage these sites,&# said Chad Bockius, Socialware’s Vice President of Marketing and Product Strategy.

article thumbnail

CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Retention is the most important thing – if that’s poor, nothing else matters. Retention is the most important thing – if that’s poor, nothing else matters. Start with retention. Make it about the CUSTOMER.

Retention 106
article thumbnail

How to Structure Your Optimization and Experimentation Teams

ConversionXL

It’s important to know the most efficient way to arrange your optimization team to ensure their productivity and yours. Or under product teams? Chad Sanderson, the Experience Optimization Manager for Subway, creates an analogy for how the centralized model is set up: Chad Sanderson, Subway. Or marketing?

Chad 90
article thumbnail

CEO Friday: Why we don’t hire.NET programmers

blog.expensify.com

In fact, the open source community can learn a lot from Microsoft in terms of backward compatibility and tools for productivity. These development platforms have contributed significantly to the popularity of the products from Apple and Microsoft. Eclipse has been emulating Visual Studio for years now. March 26, 2011 at 3:52 am.

Java 107