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How to Segment A/B Test Results to Find Gold

ConversionXL

This is especially true of big businesses: Chad Sanderson, Subway. In any experiment, some metric within some group usually changes, but whether we’ve invested in the statistical rigor to discover it is another question altogether.”. Chad Sanderson explains that you must have a methodology to segmentation: Chad Sanderson, Subway.

Chad 112
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From Subscribers to Revenue: A Tactical Guide To Mastering Newsletters

Duct Tape Marketing

Uncover diversified monetization strategies, including advertising, consulting, and info products, ensuring a sustainable and profitable newsletter business. Learn crucial metrics for success, from open rates to the quality of subscribers. 15:09] What are some of the metrics that showcase success in Newsletter writing? [17:17]

Revenue 77
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Email Copywriting 101: Five Steps to Better Converting Emails

ConversionXL

If you’re starting a new campaign or selling a new product, you can create a baseline based on your current metrics. To get an idea of where you are starting out, note metrics like: Open rates Click rates Unsubscribe rates Conversion rates Spam rate. Want them to buy your product? 4 questions to define your email goals.

Email 133
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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

If the CEO wants to completely change the product in order to serve a new customer segment, you need someone in the room who can digest the needs of the new (proposed) business, and lay out the costs of each possible approach. Labels: product development 15comments: mukund said. October 2, 2008 8:58 AM Chad said. Great piece!

CTO 168
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CXL Live 2018 Recap: Top 5 Lessons from Each Speaker

ConversionXL

Understand growth accounting – new, resurrected vs churned = net growth (can also look at this at feature level, not only product). Work hard to define meaningful product metrics – enabler of team success. Virality: # of users that refer your product for you: exponential growth if your K factor is greater than 1.

Retention 106
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Lessons Learned: Continuous deployment and continuous learning

Startup Lessons Learned

This also literally can’t catch every problem, because your test sandboxes or test clusters will never be exactly like the production system. But I will tell you not to have too little or too much, because those definitely ruin the food or product. It would be hard to argue against this product development strategy, in general.

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Email Testing: Going Beyond Open Rate and Click Rate

ConversionXL

Despite the fact that email continues to thrive over 40 years after its inception , marketers remain fixated on top-of-funnel engagement metrics. And what does an open rate bump mean for your click rate, product milestone completion rates, on-site conversion rates , revenue, etc.? of subject lines contain Emojis. the list goes on.

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