ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. A marketing strategy should include a go-to-market plan that is sales-led and product assisted. Daniel Layfield, Growth Product Manager at Codecademy.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

OCTOBER 21, 2012

Compared to social media and content marketing, email is a mature channel for engaging online consumers. Research by Zarella at HubSpot suggests that doing so can impact your results pretty drastically: HubSpot Chart Showing Best Day of Week to Send Email for Max Clickthroughs.

Campaign 111

Campaign Email Clickthrough Sales 111

ConversionXL

FEBRUARY 5, 2013

If you run an e-commerce site, you want to see which channels are performing the best. Goal 1 is for email signups and Goal 5 is sales). Many of our customers say that a positive thread about their business in a forum results in lots of traffic and sales. We wrote a whole post about driving sales with social media.

Clickthrough 129

Clickthrough Conversion Matching Social Media 129

ConversionXL

SEPTEMBER 24, 2020

Strategies span a range of methods, but we’re going to focus on PPC, social media, and search. Recommended reading: It’s Not a Conversion Problem, It’s a Customer Development Problem How to Structure (and get the most out of) Customer Development Interviews How To Identify Your Target Market & Make More Sales Personas.

Acquisition 111

Acquisition Software Review PPC Analytics 111

ConversionXL

MAY 22, 2014

This could cover a range of methods, but for the sake of this article, we’re going to focus on PPC, Social Media & Search. How To Identify Your Target Market & Make More Sales. Optimizing PPC & Display Ads – Researching Your Target Market. Just don’t approach PPC with a “set it and forget it” attitude.

Software Review 116

Software Review PPC Analytics Search 116