Steve Blank

JUNE 26, 2014

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. Customer Segments change over time. I-Corps @ NIH Lecture Order Details.

Intellectual Property 281

Intellectual Property Lean IP Open Source 281

Steve Blank

DECEMBER 20, 2013

Part 4: This Will Save us Years – Customer Discovery in Medical Devices. Part 5: Value proposition and customer segments in Life Sciences. Part 6: Distribution channels in Life Sciences. Part 8: When Customers Make You Smarter –Customer Discovery in Digital Health. And saved millions. Lessons Learned.

Lean 241

Lean Customer Development IP Agile 241

Steve Blank

DECEMBER 7, 2010

If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. are what make it a business, 2) business plans are fine for large companies where there is an existing market, existing product and existing customers.

Wiki 311

Wiki Lean Management Business Model 311

Steve Blank

MARCH 11, 2015

They’ve learned the best distribution channel to get the product from their company to the customer. The strategy and structure for 21st corporate innovation will come from emulating the speed, urgency, agility and low-cost, rapid experimentation of startups. and how to price the product. That’s now changed.

Widget 120

Widget Lean Business Model Metrics 120

Steve Blank

MAY 3, 2011

The concept of Partners , took some explanation as some teams confused partners with the Distribution Channel.). After a week of hectic customer discovery , the team further refined their new business model. Answer: The most cost effective wavelength is 800-900nm ~ $20/watt. Our lecture covered Key Resources and Cost Structure.

South Dakota 217

South Dakota Business Model Lean United States 217

Startup Lessons Learned

JANUARY 11, 2009

Starting with Facebook s developer program, social networks are all jumping on the apps bandwagon. Those apps are generating even more page views, making it quite affordable to buy application installs (which is a cost-per-action ad that requires the user to install the app before the action is considered complete).

San Francisco 68

San Francisco Social Network Lean Continuous Deployment 68

Steve Blank

MAY 4, 2009

We were going to do that by turning marketing into a machine to generate end user demand, drive the that demand into our sales channels, and educate our sales channels. Later on in this same company’s life, sales will become the pointy end and product development moves to a supporting role.

Silicon Valley 126

Silicon Valley RSS Non-Compete California 126