Remove Channel Remove Customer Development Remove Demand Remove IP
article thumbnail

I-Corps @ NIH – Pivoting the Curriculum

Steve Blank

We’re changing the order in which we teach the business model canvas and customer development to better-fit therapeutics, diagnostics and medical devices. “Customer Development” to test the hypotheses outside the building and. Customer Segments change over time. I-Corps @ NIH Lecture Order Details.

article thumbnail

The Lean LaunchPad – Teaching Entrepreneurship as a Management Science

Steve Blank

If you’ve read any of my previous posts, you know I believe that: 1) a product is just a part of a startup, but understanding customers, channel, pricing, etc. are what make it a business, 2) business plans are fine for large companies where there is an existing market, existing product and existing customers.

Wiki 311
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Flip Your Startup in 5 Steps

ReadWriteStart

This is lean development without any customer development. In addition, channels such as Applifier, Appsumo or the Humble Indie Bundle have made it easy to reach large groups of users. These are the times when there is more demand for startups. However, this will impact the value of your IP. Create Buzz.

Lean 144
article thumbnail

The Sharp End of the Stick « Steve Blank

Steve Blank

We were going to do that by turning marketing into a machine to generate end user demand, drive the that demand into our sales channels, and educate our sales channels. Later on in this same company’s life, sales will become the pointy end and product development moves to a supporting role.

article thumbnail

Startup Resources

www.vccafe.com

Steve Blank on Lean Customer Development. IP Location Tools. on demand billing and fraud management. Lodestone Innovation Partners (IP) Ltd are spin-out specialists. “My IP” – produced by the UK Intellectual Property Office. Codeacademy. Lean Methodology Sources. Steve Blank. SW Courses.

article thumbnail

Crazy! 189 Answers To The Top Startup Questions On Your Mind

maplebutter.com

I just launched a small online retail business last week, and feel a bit lost about marketing ideas and how to get the most out of social media channels. Curate great links for your ideal customers and share them 3 times per day. What questions should I be asking my customers to learn how I could increase my sales? 1) Hire A’s.

article thumbnail

The cardinal sin of community management

Startup Lessons Learned

Most normal customers – even among early adopters - do not pay attention to the trolls. They are largely invisible in the normal channels where customer service and community management pays attention. I agree that listening and communicating is a key to success, but customer development can only do so much.

Community 158