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Businesses Must Manage the Twitter Conversation

Both Sides of the Table

Twitter is the new CRM (customer relationship management) channel. On Facebook (and nearly all social networks that preceded it) the relationship was always reciprocal – if I accept your invitation to follow me then I have to follow you. I see many early-stage businesses pitching me today talking about solving this need.

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Episode 44: Communication and Credibility with Scott Spiro and Tony Lillios

Mike Michalowicz

He is passionate about early stage companies and leading them to a profitable and sustainable growth path. He enjoys working in a variety of industries and is currently actively involved in a publishing, a MI (music instrument), and a social networking business. Credibility is everything. Credibility is everything.

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Introduction to Growth Hacking for Startups

VC Cafe

The term “Growth Hacking”, invented by Sean Ellis , and made popular by Andrew Chen , a Silicon valley marketer and entrepreneur, is a combination of two disciplines – marketing and coding: Growth hackers are a hybrid of marketer and coder, one who looks at the traditional question of “How do I get customers for my product?”

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