Startup Professionals Musings

JANUARY 14, 2023

Outsource what is non-strategic to optimize leverage. Smart entrepreneurs never outsource their core competency, and never rely on intellectual property they don’t own. Focus on marketing and indirect channels to get the message out quickly. Scaling requires leveraging outside resources.

Hockey Stick 339

Hockey Stick Intellectual Property Non-Compete Business Model 339

Startup Professionals Musings

APRIL 19, 2020

Outsource what is non-strategic to optimize leverage. Smart entrepreneurs never outsource their core competency, and never rely on intellectual property they don’t own. Focus on marketing and indirect channels to get the message out quickly. Scaling requires leveraging outside resources.

Hockey Stick 386

Hockey Stick Intellectual Property Startup Non-Compete 386

YoungUpstarts

OCTOBER 26, 2017

To enliven Puerto Rico´s market, Neil Billock has recently moved his direct marketing business and entrepreneurship to the country. Local businesses, in particular, will be able to take advantage of digital marketing as it increases their visibility and takes them to the forefront of the market.

Puerto Rico 113

Puerto Rico Marketing Vertical America 113

Startup Professionals Musings

SEPTEMBER 7, 2013

Outsource what is non-strategic to optimize leverage. Smart entrepreneurs never outsource their core competency, and never rely on intellectual property they don’t own. Focus on marketing and indirect channels to get the message out quickly. Scaling requires leveraging outside resources.

Hockey Stick 278

Hockey Stick Intellectual Property Startup Non-Compete 278

Startup Professionals Musings

FEBRUARY 14, 2016

Outsource what is non-strategic to optimize leverage. Smart entrepreneurs never outsource their core competency, and never rely on intellectual property they don’t own. Focus on marketing and indirect channels to get the message out quickly. Scaling requires leveraging outside resources.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

Startup Professionals Musings

JANUARY 11, 2015

Outsource what is non-strategic to optimize leverage. Smart entrepreneurs never outsource their core competency, and never rely on intellectual property they don’t own. Focus on marketing and indirect channels to get the message out quickly. Scaling requires leveraging outside resources.

Hockey Stick 120

Hockey Stick Intellectual Property Non-Compete Business Model 120

ConversionXL

JULY 11, 2016

Logos from prominent companies mattered more than those from non-prominent companies. The lowest score for trustworthiness was the non-professional voice actor male voice (mine, if you were wondering). Report tangibly and make content marketing comparable to direct marketing channels. Retarget and measure!

PPC 48

PPC Analytics Video Non-Compete 48