Duct Tape Marketing

NOVEMBER 15, 2023

With over a decade of experience in his toolkit, he specializes in helping clients build out cross-channel acquisition systems using a mix of owned, earned and paid tactics. 07:17] What is you cross-channel acquisition strategy? [11:13] 20:58] Are there any overlooked channels or platforms worth exploring? This is John Jantsch.

Channel 65

Channel Acquisition Framework B2B 65

Occam's Razor

AUGUST 9, 2016

No NDA's to sign, no software to install, no IT resources required. SEO & PPC, Because You Should! You spend money on SEO and PPC. Here's the official definition: A value close to 0 indicates that this channel functioned primarily as the final conversion interaction. Awesome, right? … A little better.

Analytics 60

Analytics Metrics eCommerce PPC 60

maplebutter.com

JANUARY 8, 2013

Should I require and NDA? Use [link] – requires knowledge of SEO and keywords. We’re considering doing SEO and PPC as well as cold calling to generate leads. I just launched a small online retail business last week, and feel a bit lost about marketing ideas and how to get the most out of social media channels.

Technical Review 44

Technical Review Startup Cofounder Software Review 44

ConversionXL

AUGUST 7, 2019

What this strategy achieves: Adds instant credibility to your content and provides a natural distribution network. Pick your brand channel that has the most engaged community (i.e. You know it’s exclusive when the site promoting an SEO event is a single page of basic HTML! Support influencers on your social media channels.

B2B 110

B2B Marketing Social Media B2C 110