Both Sides of the Table
JANUARY 11, 2014
“Growth hacking perpetuates this myth that you can magically achieve hockey-stick growth by using short-term “hacks.” “ I have always encouraged teams to think about growth as daily blocking-and-tackling rather than a dark art. I laughed as I did at much of his rant. He even used some terminology near and dear to my heart.
Version One Ventures
OCTOBER 31, 2016
As an investor and former founder, I know that scalable growth (and the pretty hockey stick graph) is the holy grail for every startup. Virality and marketplaces: generally low, but…. Generally speaking, marketplaces aren’t blessed with intrinsic virality. The best incentive depends on the nature of your marketplace.
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Startup Lessons Learned
APRIL 14, 2009
Because they have no presence in the market, they have to find distribution channels to bring in customers. Products can find sources of validation with impressive stats along a number of dimensions, such as high engagement, viral coefficient, or long-term retention. We were limping along at a few hundred dollars a month in revenue.
Hippoland
AUGUST 8, 2018
Forget about traction and hockey stick growth. As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. don’t think about at all. Marketing first. Product second.
Hippoland
AUGUST 8, 2018
Forget about traction and hockey stick growth. As always, there are exceptions: if you build a viral consumer product (such as an Instagram) where people are just coming to your site / app in droves at no cost to you, then you’ve got a great business. don’t think about at all. Marketing first. Product second.
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