Duct Tape Marketing

NOVEMBER 9, 2022

And that's brand development, brand power, customer acquisition, message clarity, market expansion, sales enablement, so marketing and sales working together and product marketing or product innovation. The book is available on Amazon, Barnes and Noble and all of your regular channels. And it was great until 2009 came along. (18:57):

Marketing 76

Marketing Differentiation Sacramento Small Business 76

Occam's Razor

AUGUST 22, 2022

You do the best you can with a marketing campaign (creative, audience, targeting, channels, media plan elements like duration, reach, frequency, media delivery quality elements like AVOC, Viewability, etc.), The challenge occurs when the Success KPI for all of the above campaigns is set as In-Store Sales. Or, Lifetime value.

Metrics 105

Metrics Campaign Analytics Framework 105

Duct Tape Marketing

SEPTEMBER 26, 2018

John Jantsch: With all these fancy marketing channels we have, still today, the most potent form of marketing is the original form of market, word of mouth. Word of mouth’s probably the original channel, right? Jay Baer: It is the only channel. Back to Podcast. Transcript. I’ll give you a quick example if I may.

Montana 56

Montana Viral Sacramento Differentiation 56

Venture Chronicles

OCTOBER 27, 2010

Sales tax and registration costs add over 12% to the cost of a new vehicle and it needs to stop. The fact that the Legislature can channel that money into other budget priorities and not be held accountable is a problem, ’nuff said. Why: Have you registered a car in California lately? It’s not helpful.

Sacramento 32

Sacramento Securities and Exchange Commission California Salary 32