Remove Churn Rate Remove CPA Remove Metrics Remove Product
article thumbnail

Deep Dive: Analytics and Security on a Real Ecommerce Platform

The Startup Magazine

An ecommerce platform product like LimeLight lets you see over 20 views into the trends that give you an overall picture of the health of your business and customer lifecycle. Visualizations about monthly recurring revenue, profits and loss, cycle analysis, rebill rates and more are updated in real time.

eCommerce 135
article thumbnail

Why Making Something Customers Want Isn’t Enough

Software By Rob

If you can convert 1% of your visitors to customers this means you need 100 clicks for each purchase, making your cost per acquisition (CPA) $400. your CPA jumps to $800. The problem, of course, is you can only obtain one of the three numbers needed before you begin marketing your product. 40, your CPA will be $40.

CPA 73
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to create a profitable Freemium startup (spreadsheet model included!)

andrewchenblog.com

Comments Click to download Freemium spreadsheet Background on this discussion Last year, the stupendous Daniel James co-hosted a talk with me on Lifetime Value metrics for subscription and virtual goods-based items. CPM/CPA/CPC) What do the intermediate metrics look like? impressions/CTR/etc) How does your signup funnel perform?

CPA 51
article thumbnail

How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

To capture intent and drum up interest, you run an ad that directs traffic to a product demo page. They already know about your product, and now they’re evaluating whether it’s for them. They already know about your product, and now they’re evaluating whether it’s for them. This person is more likely in the consideration stage.

Customer 140