ConversionXL

FEBRUARY 3, 2022

But, as Sean Ellis notes, it isn’t about manipulating customers—it’s about helping them: “Sustainable growth is about understanding the value people get from your product and helping people realize this value. Growth hacking is about caring for and optimizing the user experience to build trust and keep customers using your product.

Retention 113

Retention Marketing Acquisition Channel 113

ConversionXL

SEPTEMBER 13, 2017

We’ll focus on voluntary churn, because voluntary churn has actionable prevention steps by SaaS providers, while involuntary churn is mostly unavoidable, like when a user has to stop SaaS subscription services due to death, relocation, etc. If you’re unsure, you can learn how to calculate your churn rate here.

Customer 110

Customer Churn Rate Metrics Retention 110

Version One Ventures

SEPTEMBER 19, 2012

A great product is always the foundation but a clear distribution strategy becomes essential to cut through the noise. The biggest driver for high LTV is repeat purchase behavior (in an e-commerce business) respectively a low churn rate (in a SaaS company). In addition, churn tends to rise as a company grows.

Churn Rate 168

Churn Rate Viral Acquisition Cofounder 168

Up and Running

OCTOBER 7, 2019

You need to use your time and resources productively by focusing on the right metrics so you can use data to help you implement improvements that matter. The first step is to formulate a KPI strategy by selecting the right metrics to track. The metrics should help you identify areas for improvement.

Founder 71

Founder Retention Metrics Technical Review 71

The Startup Magazine

MAY 22, 2018

The primary focus at this stage is how the product fits the market. Everyone meets with customers, and thinks about how to build a product that suits the market needs. The fast-growing startups at this stage meet frequently to review the issues that customers have and come up with solutions to the roadmap of the product.

Customer 80

Customer Early Stage Churn Rate Startup 80

Up and Running

NOVEMBER 6, 2020

Or perhaps you’ll explore the “freemium” route where some features of your product are always free and others require an upgrade to a paid price tier. Knowing your customer is key to your success, and having a deep understanding of your customers will help you develop the right product for them over time. Churn rate.

Business Plan 87

Business Plan Forecast Churn Rate Acquisition 87

YoungUpstarts

MARCH 7, 2020

Few have enough money to have a full-time production team on hand and using people from your marketing department who don’t have video production experience is a disaster waiting to happen. If you live in South Florida, for instance, you could consider a marketing video production Miami team. It Starts with the Right Team.

Video 207

Video Churn Rate Marketing Miami 207

ConversionXL

NOVEMBER 22, 2022

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105

Metrics Analytics Marketing Acquisition 105

A Smart Bear: Startups and Marketing for Geeks

FEBRUARY 11, 2014

But it’s surprising to me how many companies with recurring/subscription revenue don’t understand the interactions between the elements that make up customer acquisition cost (CAC), churn and lifetime value (LTV). Averages – The metrics described here are all averages calculated using data over a period of time.

Churn Rate 288

Churn Rate .Net Metrics Hosting 288

Up and Running

SEPTEMBER 22, 2021

Every SaaS business should be tracking and monitoring its churn rate. In fact, every SaaS should be optimizing as best they can to reduce churn. Churn rate is defined as the percentage of customers that cancel their subscription to your product or service over a given period of time.

Programming 141

Programming Churn Rate Design Campaign 141

Occam's Razor

APRIL 8, 2013

To win in business you need to follow this process: Metrics > Hypothesis > Experiment > Act. We are far too enamored with data collection and reporting the standard metrics we love because others love them because someone else said they were nice so many years ago. That metric is tied to a KPI.

Metrics 156

Metrics Analytics Lean Churn Rate 156

Version One Ventures

SEPTEMBER 28, 2015

A few months ago, we wrote about the data we focus on to evaluate marketplaces and later shared a marketplace KPI dashboard that we created to guide founders on the important metrics they should track. There are lots of great blog posts and articles out there that talk about social platform metrics. Part I: High-Level Metrics.

Metrics 60

Metrics Churn Rate Due Diligence Social Network 60

ConversionXL

DECEMBER 2, 2020

The stage in which your customers become aware of your product or service. They either make recurring purchases or keep using your product/service. At Coupler.io, one of our recent goals was to identify and eliminate possible “bucket leakages” throughout the process of product adoption. Image source ). Pay for it.

Churn Rate 78

Churn Rate Analytics Retention SQL 78

ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. But what if your product offers a free trial and your data team tells you it takes 30 days on average for “free trial users” to become paid customers. And what if your product is freemium (i.e. LTV/CAC – Understanding the golden metric.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Up and Running

AUGUST 21, 2014

In this webinar, we take time to discuss the different metrics that startups—and established businesses—should be tracking. In terms of pre-purchase, traffic and content metrics. So I’m going to keep going here, “Pre-purchase, the traffic and content metrics.”

Metrics 84

Metrics Startup Churn Rate Forecast 84

The Startup Magazine

NOVEMBER 25, 2019

An ecommerce platform product like LimeLight lets you see over 20 views into the trends that give you an overall picture of the health of your business and customer lifecycle. Visualizations about monthly recurring revenue, profits and loss, cycle analysis, rebill rates and more are updated in real time.

eCommerce 106

eCommerce Analytics Security Churn Rate 106

YoungUpstarts

SEPTEMBER 7, 2014

Pricing is especially tricky for enterprise startups because there’s very little data available, and new entrepreneurs often price their product or service way below its value. Being able to charge more for a product is great, but along with higher prices come longer sales and payment cycles. You should also analyze churn by cohort.

Metrics 219

Metrics Churn Rate Startup Acquisition 219

Duct Tape Marketing

JUNE 7, 2023

You know, they don't know which products to upsell and cross-sell or what's the best for customer. So if your frontline team doesn't have what they need, it shows itself in those experience metrics on the customer side. We looked at net promoter scores, CSAT scores, attrition rates, right? Growth rates, churn rates.

Employee 76

Employee Technical Review Advisory Board Sales 76

Both Sides of the Table

FEBRUARY 15, 2016

I know it sounds obvious but just so you understand: There are more capital sources available for earlier-stage capital, the information on which they are evaluating the investment is less (it is almost certainly just team and product) and the risk of the investor getting things wrong is diminished.

Burn Rate 150

Burn Rate Cap Table Valuation Software Review 150

ConversionXL

AUGUST 13, 2019

SaaS sales and marketing teams can get overwhelmed by metrics. But without any metrics, it’s impossible to track growth. If growth is the best way to get out alive, marketing metrics do little unless they correlate with sales. According to Gartner , three metrics form the foundation for those growth levers: (Image source).

Metrics 117

Metrics SQL Retention Churn Rate 117

Up and Running

SEPTEMBER 24, 2019

When you’re trying to grow your subscription business, you need to understand the key metrics that drive your growth. The percentage of your paying customers that cancel is your churn rate. When you reduce churn, you’re generally increasing lifetime value (LTV). Launch an engagement or retention marketing campaign.

Revenue 73

Revenue Churn Rate Analytics Metrics 73

Up and Running

APRIL 27, 2012

Internet entrepreneurs in the UK need to push managing metrics right to the front of their to-do lists. They need to be relentless in their pursuit of identifying and tracking metrics across all aspects of their business. Most meaningful metrics. They need to re-embrace planning even if they have no desire for a business plan.

Metrics 68

Metrics Nigeria Ratchet Churn Rate 68

Up and Running

JULY 27, 2016

When you’re trying to grow your subscription business, you need to understand the key metrics that drive your growth. The percentage of your paying customers that cancel is your churn rate. Obviously, a lower churn rate is better. Launch an engagement marketing campaign. Try a “win back” campaign.

Revenue 60

Revenue Churn Rate Metrics Analytics 60

Seeing Both Sides

FEBRUARY 9, 2015

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. One of the themes I explore in the class is the tough reality that many metrics can actually get worse over time for a startup.

Metrics 20

Metrics Churn Rate Acquisition SEM 20

ReadWriteStart

AUGUST 26, 2022

We come in after a product has landed and found product market fit and has some escape velocity. So there’s a product side and a business side. . Do you have other efficiency metrics that you look at when you evaluate businesses to check the quality of growth and the quality of the revenues? . That’s not what we do.

Partner 132

Partner Cofounder Retention Acquisition 132

ReadWriteStart

MAY 14, 2012

It collects lots of data, then creates best practices, recommendations and benchmarks to help entrepreneurs make better product and business decisions. But startups that track customer metrics have 400% more user growth. Startup Compass collects data from tens of thousands of startups around the world. Big Data for Small Companies.

Churn Rate 133

Churn Rate Cofounder Startup Acquisition 133

VC Cafe

NOVEMBER 2, 2019

One question that keeps coming up when speaking with early stage entrepreneurs when it comes to funding, is what metrics the company needs to hit to raise seed/series A/B etc: What’s a good conversion rate? Is my churn rate below the category average? 500 Startups created a helpful primer on key B2C metrics.

B2C 141

B2C Technical Review Startup Retention 141

Guy Nirpaz

OCTOBER 10, 2011

We’ve chosen the metrics included in the SaaS Executive Dashboard based on discussions with many SaaS companies at various maturity levels. Many of these conversations started from our SaaS Metrics Survey through which we aimed to capture an even wider view of the industry. Totango SaaS Executive Dashboard from Totango on Vimeo.

Churn Rate 70

Churn Rate Metrics Conversion Customer 70

BeyondVC

DECEMBER 10, 2009

So first and foremost, I let him know that while it was nice to have a well thought out spreadsheet, that the most important thing was getting the product developed and the right team in place. Another area that is quite important is churn rate. The remainder would go into deferred revenue.

Churn Rate 112

Churn Rate Burn Rate Startup Metrics 112

ConversionXL

OCTOBER 11, 2022

Customer retention is a metric that measures customer loyalty and how good your business is at keeping customers over time. A good retention rate means people continue to choose you over a competitor, deepening customer relationships and reducing churn rate. What is ecommerce customer retention (and why does it matter)?

Retention 111

Retention eCommerce Channel Community 111

Occam's Razor

NOVEMBER 24, 2009

Are not just reporting "hits", rather coming up with clever metrics. Quantitative Metrics / Analyses. While on the surface they might seem useful, I am always suspicious of compound metrics. See more here for Compound Metrics: Four Not Useful KPI Measurement Techniques ].

Social Media 124

Social Media Analytics Metrics Media 124

ConversionXL

NOVEMBER 15, 2016

After all, the goal is to systematically improve the success of a business, whatever that means metric-wise. The differences, much like the differences of B2B optimization in general, mostly come down to differing business cycles, purchasing decisions, and success metrics. Measuring and optimizing in-product activity.

Conversion 48

Conversion Churn Rate Retention Metrics 48

The Next Web

AUGUST 6, 2012

The best timing is when you are adding 1-3 customers each day and you will see the improvement in the churn rate. For every new feature or product it is critically important to simplify and build helpful content so the customer can understand its purpose and use. In retrospect, I even think we brought her too late.

Acquisition 121

Acquisition Churn Rate Customer Continuous Deployment 121

ConversionXL

FEBRUARY 7, 2014

The real metrics that help you determine if you’ve achieved product/market fit. As cliche as it sounds, before you focus on “growth” you have to nail the product. Calculate Your Churn. So how do you know if you have a “good product?” & a lot more. image source. image source.

Software 93

Software Churn Rate eCommerce Flash 93

Both Sides of the Table

AUGUST 20, 2015

And if you’re lucky and hit product/market fit straight out of the gate – awesome. But if you don’t – now you have many cynical VCs lining up critiquing your CAC/LTV ratios, your churn rates, your poor performing cohorts. Money when you find product / market fit is an extreme differentiator.

Churn Rate 150

Churn Rate Silicon Valley Brazil Valuation 150

Guy Nirpaz

OCTOBER 25, 2011

This week, Jason Cohen wrote a very comprehensive blog on software-as-a-service churn: Deep Dive – Cancellation Rate in SaaS Business Models. Jason looks at many different definitions for the SaaS Cancellation Rate metric. Eventually, Jason recommends performing cohort analysis when looking at cancellation rates.

Churn Rate 64

Churn Rate Metrics Conversion Business Model 64

ConversionXL

NOVEMBER 17, 2022

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1.

Analytics 106

Analytics Metrics Channel Campaign 106