Remove Churn Rate Remove Customer Remove Lead Generation Remove Webinar
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Common B2B Challenges and How To Solve Them

ConversionXL

In addition, a large amount of respondents stated that it’s extremely hard to generate targeted traffic or motivate accounts to show up to their events because of the oversupply of webinars & online content. Our findings also suggested, marketing-qualified leads didn’t always convert to sales opportunities as expected.

B2B 150
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Practical Advice For Growing Your Software Business w/ Lars Lofgren of KISSmetrics

ConversionXL

When a business increases it’s webinar attendance by 1000% & net $40,000 in the first 3 sessions, you should probably listen to what they’re doing right. This week, I had the opportunity to sit down with Lars Lofgren - Growth Manager of KISSmetrics.com , whose job is specifically to get more leads for his software company.

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The Essential SaaS Metrics for Growth

ConversionXL

David Skok , author of forEntrepreneurs , identifies three keys to sustained SaaS growth : Acquiring customers; Retaining customers; Monetizing customers. It can lead to a “vicious cycle” of increasingly negative cash flow, resulting in financial failure of the business. So what should you focus on when?

Metrics 117
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VCs eating our own dog food: Using technology and analytics to make better investments

David Teten

This provides us more time to develop meaningful relationships with prospects and customers. For our content creation, we use tools such as Canva (graphic design) and GoToStage (webinars platform) to create and share content for prospects to find.”. So we probed, ‘Oh, so you don’t need a qualified lead generation tool then?’

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How to Create a Marketing Funnel by Responding to Customer Behavior

ConversionXL

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source.

Customer 140