Remove Churn Rate Remove Design Remove Engineer Remove Metrics
article thumbnail

Acquire New Users by Adding Growth Hacking to your Marketing Strategy

ConversionXL

After this initial success, Airbnb then reverse-engineered Craiglist forms with a tool that allowed users to repost their listings: By communicating benefits and removing barriers to success, they gave users a reason to get involved. How to create a growth hacking strategy using the pirate metrics model. Activation.

Retention 113
article thumbnail

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Marketing metrics are a competitive advantage. You have to track metrics you can act on. In this article, you’ll learn which metrics to measure to understand and improve marketing performance. Table of contents What are digital marketing metrics? KPIs vs. digital marketing metrics 1. – Seth Godin.

Metrics 105
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

How Employee Experience Shapes Brand Perception

Duct Tape Marketing

They were having their own UI designers, developers, they were getting their own infrastructure. We've moved from trying to make call centers a cost center to make it more of a revenue generation engine, right? So if your frontline team doesn't have what they need, it shows itself in those experience metrics on the customer side.

article thumbnail

Why Metrics Get Worse With Scale

Seeing Both Sides

Conventional wisdom suggests that the most important metrics for a startup - such as unit economics, cost of acquisition, lifetime value, churn rates - typically get better with time. One of the themes I explore in the class is the tough reality that many metrics can actually get worse over time for a startup.

Metrics 20
article thumbnail

Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

Prescriptive analytics The digital analytics metrics you need to know How to use analytics to improve marketing campaigns Define your mission, goals, and KPIs Set key performance indicators (KPIs) to measure marketing performance What to look for in a digital analytics product 9 tools for your digital analytics stack 1. Conversion rate.

Analytics 106
article thumbnail

#KillerSaaSPitch in 10 Words (Part 2)

Cracking the Code

You can read the full story here ) #8 Engine Developing a scalable sales and marketing engine is a key element of success for SaaS companies. It’s very important to explain in detail how this engine is designed and how you can scale while maintaining quality and productivity.

article thumbnail

9 Case Studies That’ll Help You Reduce SaaS Churn

ConversionXL

In other words, growth slows, becomes stagnate or worse, churn is so bad, you’re losing more customers than you are gaining every month. That’s why you need to be simultaneously feeding your growth engine , while monitoring churn and your other startup metrics. Now to the case studies…. times per day on average.

Retention 106