Remove Churn Rate Remove eCommerce Remove Media Remove Retention
article thumbnail

How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

There’s more to ecommerce customer acquisition than increasing checkout conversion rates. The key is ongoing measurement and testing to understand which acquisition strategies work for your ecommerce business. Create awareness with paid social media posts 2. by posting about it on social media). Image source ).

article thumbnail

7 Ways to Boost Ecommerce Retention in 2022

ConversionXL

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. In this article, you’ll learn how ecommerce customer retention boosts long-term revenue and the strategies you can use to keep customers coming back. Table of contents What is ecommerce customer retention (and why does it matter)?

Retention 111
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Turn First Time Customers Into Repeat Customers in 2021

Up and Running

According to research conducted by Bain & Company, an increase in customer retention of a mere 5% can potentially increase a brand’s profitability by nearly 95%. In eCommerce , it is exemplified by Amazon. However, it’s not just about gaining new customers but continuing to retain them.

Customer 154
article thumbnail

Transforming Marketing With Artificial Intelligence

Duct Tape Marketing

If you are looking at data and trying to figure out audience targeting for media buying AI is really good at that. And so you can go in and give it a sample website and say, okay, write me ad copy, or write me social media shares based on this. That is not gonna be something humans need to do. So it's just tasks. And it's doing it now.

article thumbnail

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Click-Through Rate Definition The Conversion Rate Formula: How to Calculate Conversion Rate Bounce Rate: Everything You Want to Know and More How To Calculate and Increase Customer Lifetime Value PPC Click-Through-Rate: What it Means and How to Use It (and Improve It) How to Track and Improve Ecommerce Customer Acquisition Effectiveness.

Metrics 105
article thumbnail

6 User Onboarding Flow Examples (With Critiques)

ConversionXL

It means that user retention becomes even more important. If users are not onboarded properly, the chances of retention are minimal. According to Go-Globe , mobile apps now account for 52% of all time spent on digital media. A trial-to-paid conversion rate or mobile user-to-customer conversion rate type metric is a good start.

Mobile 48
article thumbnail

Digital Analytics Simplified: The Beginner’s Guide

ConversionXL

It involves collecting and measuring data from interactions with your website, ecommerce store, social media channels, and mobile apps to make decisions based on audience or user behavior. For instance, you might learn that traffic from social media increased 30% in Q2, but search traffic for the same period dropped off.

Analytics 106