Up and Running

NOVEMBER 6, 2020

Because of this, it’s critical to create a plan that includes a solid financial forecast. A good executive summary is often used as a stand-alone document that you can email to lenders and investors as part of the fundraising process, so you want to make sure that it’s short and to the point. Subscription sales forecast.

Business Plan 87

Business Plan Forecast Churn Rate Acquisition 87

Up and Running

AUGUST 21, 2014

What a lot of companies or startups don’t realize is when you put up forecast together, it’s difficult if you’re a startup. If you look at something like Constant Contact with a 2% churn rate, their customers are going to stick around something around 36 months. Hopefully, that helps answer that question.

Metrics 84

Metrics Startup Churn Rate Forecast 84

Both Sides of the Table

MAY 19, 2018

If a VC meets with 40 eCommerce companies and has the data room on all of them (downloaded on to his or her system) then when they DO finally dig in on an investment opportunity they can compare information such as CACs, LTVs, churn rates, margins, etc. There is nothing you can provide in a data room that you couldn’t send via email.

Cap Table 336

Cap Table Due Diligence Forecast Churn Rate 336

Up and Running

OCTOBER 7, 2019

Depending on the nature of your business, it could be the number of clicks, time on the website, pages viewed, downloads, email/blog subscription, or trial signup. Customer churn rate: shows the percentage of customers lost in a given period (e.g., canceling their subscriptions or not making a repeat purchase.).

Founder 71

Founder Retention Metrics Technical Review 71

Up and Running

NOVEMBER 12, 2018

Get the email addresses of interested customers by advertising email sign-ups rather than pre-orders on your website and social media. You can then personalize your pre-launch marketing plan with emails to these interested people. The five key metrics to judge your subscription model’s success are: Churn and churn rate.

Business Plan 63

Business Plan Curation Balance Sheet Intellectual Property 63

ConversionXL

OCTOBER 30, 2019

Maybe you wanted to increase email captures or free-trial leads. . They’re at-risk or churned, and need to be re-engaged. We write and talk almost exclusively about the first two stages—how to capture more emails, how to get more people to sign up for a free trial, how to get more people to enter their credit card information, etc.

Retention 101

Retention Metrics Churn Rate Acquisition 101

ConversionXL

OCTOBER 30, 2019

Maybe you wanted to increase email captures or free-trial leads. They’re at-risk or churned, and need to be re-engaged. We write and talk almost exclusively about the first two stages—how to capture more emails, how to get more people to sign up for a free trial, how to get more people to enter their credit card information, etc.

Retention 48

Retention Metrics Churn Rate Acquisition 48