ConversionXL

OCTOBER 8, 2021

That’s why Customer Acquisition Cost (CAC) is such a critical metric. LTV/CAC – Understanding the golden metric. Often touted as the north star for businesses, LTV/CAC is the single most important metric to gauge business health. For example, HubSpot Academy wanted to increase its sign-up rate.

Acquisition 135

Acquisition Churn Rate Cost Customer 135

Up and Running

JUNE 21, 2017

However, when you sponsor a podcast or a Youtube video, for example, customers might end up searching for your name in Google rather than clicking the sponsored link, which means you’d probably have no idea how they made it to your website in the first place. UTM (Urchin Tracking Module) Parameters.

Marketing 98

Marketing Analytics Campaign Metrics 98

www.kalzumeus.com

AUGUST 13, 2012

Well, on the surface it appears to align price with customer success (bigger customers pay more money), it gives you the excuse to have really fun widgets on your pricing page, and it seems to offer low-cost entry options which then scale to the moon. The calculation is dependent on your churn rate. Name (Required).

Revenue 62

Revenue Distribution Software Non-Compete 62