ConversionXL

SEPTEMBER 11, 2014

This time I’m going to do a deep dive on a particular pair of keyword-specific tactics that I’ve found can really drive higher conversions, both short term & long term. Optimizely recently wrote about how this kind of symmetry helped them increase their visitors to leads by 39.1%. Focus on Relevancy.

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

OCTOBER 21, 2014

This mindset, or something like it, is necessary to help key players within a business understand how data science & conversion rate optimization play a role to business growth. Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Where Are The Leaks In Your Conversion Funnel?

Analytics 113

Analytics Software Review Metadata Campaign 113

Duct Tape Marketing

MARCH 3, 2017

When trying to gauge the ROI of your content, you can’t rely on a single conversion point. The overall performance of a content piece is determined by various factors such as a call to action click through, the number of leads generated etc. Pro Tip – Higher clickthroughs are a definite sign of engagement.

Marketing 28

Marketing Metrics Clickthrough Analytics 28