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Actionable SEO Tactics for B2B Startups

Austin Startup

However, having a well-written and compelling description can attract web users to click on your search listing versus someone else’s, and the more people that click on your listing (increasing the clickthrough rate of that page), the higher the chances are of increasing your search listing rank for that page.

B2B 62
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The Rising Importance Of Images In Google Search

Duct Tape Marketing

I did a analysis of the pixels of a mobile screen on a small business focused to keep a search and 35% of the surgeries. Well, 36% were image pixels versus 2017 when there was 0% of the search results were images on mobile. So if you break up say a mobile search result adds at the top, let's say LSA, add local service ads.

Search 78
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Mobile Magic: Leveraging The Power Of Text Message Marketing

YoungUpstarts

percent clickthrough rate, meaning that people actually read these things and respond to them. percent conversion rate, so people are buying from ads they get on their phone. percent conversion rate. Text message marketing gets a 14.06 It also has an 8.22 Email, on the other hand, only has a 6.64 percent CTR and a 1.73

Mobile 100
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How to Use Personalized Content and Behavioral Targeting For Improved Conversions

ConversionXL

Content personalization and behavioral targeting are the next 2 big things that are going to give you the conversion lift you want. According to a recent study location targeting more than doubles performance of mobile ads. Results were 149% increase in clickthrough rate to the Careers page. What is content personalization?

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How to beat the behemoths

The Equity Kicker

Chen identifies six trends which continue to make life more difficult: Mobile platform consolidation – The App Store and Google Play dominate, and they are in turn dominated by Facebook and Google apps. Banner blindness = shitty clickthroughs (now extending to blindness for referral programmes). Competition on paid channels.

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We’re Running Web 2018 With Web 2008 Dashboards. And That’s a Problem.

Hunter Walker

Back and forth flame wars on Twitter, Facebook and elsewhere register as “engagement” and high clickthrough on “new comment” mobile notifications. As Jack Dorsey said, defining what is a Healthy Conversation. I’m hopeful.

Web 62
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How to Optimize Videos for Conversions

ConversionXL

According to Merchant , online video accounts for 50% of all mobile traffic. But does video help increase conversions? Similarly, Vidyard found that 70% of marketers claim video produces more conversions than any other content. Video was ahead of number two, mobile apps, by 26 points. The State of Video in 2016.

Video 48