Duct Tape Marketing

JANUARY 28, 2020

Google Ads allows you to track performance for each individual ad campaign, so you can see things like impressions and clickthrough rate. It integrates with your Google Analytics and Ads platforms so that you can determine your exact cost per lead. So let’s say you own a marketing consulting firm.

Advertising 95

Advertising Analytics Campaign Clickthrough 95

ConversionXL

SEPTEMBER 11, 2014

Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. Boosting your CTR ( clickthrough rate ) will improve your Quality Score , which in turn improves your Ad Rank which gives you better ad position & lowers your CPC ( cost-per-click ).

PPC 114

PPC Matching Technical Review Search 114

ConversionXL

OCTOBER 21, 2014

Here are the highlights: Only 2% of companies are tracking lead generation to sales metrics. Leads on the other hand are qualified prospects that have voluntarily given some identifying information that makes them known in some way. If you’ve ever heard of “lead generation” site, then you get it. Conclusion.

Analytics 113

Analytics Software Review Metadata Campaign 113

Duct Tape Marketing

MARCH 3, 2017

The overall performance of a content piece is determined by various factors such as a call to action click through, the number of leads generated etc. Manually, it’ll cost you both time and resources. It is critical to connect all your content with relevant lead generation pages/tools/avenues. Not really.

Marketing 28

Marketing Metrics Clickthrough Analytics 28