ConversionXL
MAY 22, 2017
All manual operations. Organizing multi-channel campaigns, segmenting audiences, and distributing personalized content, suddenly appeared to be easy, like never before. Andrew Chen explained this as the Law of Shitty Clickthroughs. Back in 1986 when digital marketing was just taking off, a company called ACT! Image Source.
ConversionXL
APRIL 14, 2021
Here is how the Demographics dashboard looks: While this is a pretty basic set of information to get about your audience, operating without it would mean poking around in the dark. What is the age distribution of your female demographic? What is the age distribution of your male demographic? Conclusion.
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ConversionXL
OCTOBER 21, 2014
In other tools, it’s completely possible to understand the customer in the context of their digital behavior by going beyond the page tag and into BI or perhaps a Digital Data Distribution Platform (D3P) in the cloud. Does the funnel begin on the clickthrough to the site? And even if it is valid, when do you begin measuring it?
ConversionXL
SEPTEMBER 24, 2020
It comes down to understanding how the channel actually operates—not how you’d like it to operate. Beyond improving headlines and images on Twitter, it’s vital to distribute content when followers are most likely to see it. This post contains video, click to play]. This is where my favorite tool, Followerwonk, comes in.
ConversionXL
MAY 22, 2014
What it comes down to is this – If you understand how the channel actually operates – rather than how you’d like it to operate – you can continuously refine the way you present your content to get more clicks, comments, shares & organic reach. 15 Ways To Increase The Clickthrough Rates On Your Tweets.
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