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21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Don’t try too hard to “go viral” and above all, obey the law. Optimize your site’s search engine listing. Schema is a way to tell search engines what your content means, not just what it says. This kind of metadata can really boost clickthroughs to your site. Here are some examples of effective guerrilla marketing.

article thumbnail

21 Ways To Market Your Small Business On A Shoestring Budget

crowdSPRING Blog

Don’t try too hard to “go viral” and above all, obey the law. Optimize your site’s search engine listing. Schema is a way to tell search engines what your content means, not just what it says. This kind of metadata can really boost clickthroughs to your site. Here are some examples of effective guerrilla marketing.

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How to Optimize Videos for Conversions

ConversionXL

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. MarketingLand found that 62% of Google searches include video, which might explain why Brightcove found that video drives a 157% increase in organic traffic from search engines. Optimize Videos for Search Engines. via a form.

Video 48
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Finding your One Metric That Matters

leananalyticsbook.com

Media is about time on page, pages per visit, and clickthrough rates. For example, Pinterest’s affiliate URL rewriting model , which requires that the site take into account the likelihood someone will actually buy a thing as well as the percentage of clickthroughs (see also this WSJ piece on the subject.). 31 Jul 2012.

Metrics 58