ConversionXL

NOVEMBER 23, 2022

You should also be aware of the law of shitty clickthroughs: all marketing strategies end up having shitty CTR because novelty fades and a first-to-market strategy doesn’t last. A marketing strategy should include a go-to-market plan that is sales-led and product assisted. Daniel Layfield, Growth Product Manager at Codecademy.

B2B 94

B2B Marketing Curation PPC 94

ConversionXL

SEPTEMBER 11, 2014

Another worthwhile exercise is sitting down with the marketing team or sales team to discuss the descriptive language used to attract & close customers. Boosting your CTR ( clickthrough rate ) will improve your Quality Score , which in turn improves your Ad Rank which gives you better ad position & lowers your CPC ( cost-per-click ).

PPC 114

PPC Matching Technical Review Search 114

Duct Tape Marketing

MARCH 3, 2017

The overall performance of a content piece is determined by various factors such as a call to action click through, the number of leads generated etc. It is critical to connect all your content with relevant lead generation pages/tools/avenues. Pro Tip – Higher clickthroughs are a definite sign of engagement.

Marketing 28

Marketing Metrics Clickthrough Analytics 28