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The Rising Importance Of Images In Google Search

Duct Tape Marketing

Mike i s the Co-founder and Analyst at Near Media where he researches and reports on reputation, reviews, and local search. He's the co-founder and analyst at near media, where he researches and reports on reputation reviews and local search. Marketing Podcast with Mike Blumenthal. If Google includes an image in your organic results.

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9 Things to Know About Influencing Purchasing Decisions

ConversionXL

Product quality and seller reputation matter , goes without saying. What about when the product matches the customer’s needs and wants, and they trust the seller? Product quality and seller reputation matter, goes without saying. What about when the product matches the customer’s needs and wants, and.

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How to win with marketplaces: The three success factors

The Next Web

Matching: Curation of products/service. The efficiency of discovery and matching is critical to a marketplace’s success. When listings are served instead, as a feed, the clickthrough per session can serve as a proxy as well. At critical mass and beyond, closely track matching efficiency. Image credit: Getty Images.

Curation 128
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2011 Consumer Internet Predictions

Lightspeed Venture Partners

The key driver of this renewed confidence from brand advertisers is better measurement of brand metrics that can show the impact of online advertising beyond clickthrough. After users take a style quiz to assess their profile, they are shown a selection of shoes, bags and accessories that have been specifically chosen to match their taste.

Internet 114
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5 Insights from Every Speaker of ConversionXL Live 2016

ConversionXL

Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Does the question exactly match the hypothesis? Poor offer/audience match. Sites and brands earn an engagement reputation and it determines visibility. Engagement Reputation.