leananalyticsbook.com

AUGUST 19, 2012

Media is about time on page, pages per visit, and clickthrough rates. That might sound pretty standard, but the variety of revenue models can complicate things. Game startups care about Average Revenue Per User Per Month and Lifetime Average Revenue Per User (ARPUs). Pingback: Startup Blogs I Love. Sign up to learn more.

Metrics 58

Metrics Clickthrough Lean Analytics 58

ConversionXL

APRIL 11, 2016

Big brands are spending tens of thousands on videos that fall flat while a lucky few are going viral. The presentation and organization goes a long way to generating comfort in the purchase decision.” First, you can use annotations to get viewers to clickthrough to another site while they’re watching. via a form.

Video 48

Video Conversion Mobile Search 48

ConversionXL

APRIL 6, 2016

Joanna Wiebe, Jen Havice and Joel Klettke present: Conversion Copywriting Panel. Underlines improve clickthrough on Bing for both algorithmic results and ads (so more revenue) and improve time to successful click (better UX). Revenue is usually a good metric to use to evaluate effectiveness of test. Why retention matters?

Retention 48

Retention Algorithm Software Review Conversion 48