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Lessons Learned: Customer Development Engineering

Startup Lessons Learned

Lessons Learned by Eric Ries Sunday, September 7, 2008 Customer Development Engineering Yesterday, I had the opportunity to guest lecture again in Steve Blank s entrepreneurship class at the Berkeley-Columbia executive MBA program. Its a nice complement on the product engineering side to his customer development methodology.

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Lessons Learned: The three drivers of growth for your business.

Startup Lessons Learned

I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc.

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Lessons Learned: The lean startup

Startup Lessons Learned

See Customer Development Engineering for my first stab at articulating the theory involved) Ferocious customer-centric rapid iteration, as exemplified by the Customer Development process. Since that time we've seen a massive change from product engineering to financial engineering. Seth Godin: How often should you publish?

Lean 168
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Lessons Learned: Just-In-Time Scalability

Startup Lessons Learned

How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Waves of technology platforms The lean startup Customer Development Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas.

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

So I initially gravitated to the CTO title, and not VP of Engineering. But since I spent a long time in a hybrid CTO/VP Engineering role, I still have this nagging question. I want to add one last idea, even though I recognize it is controversial, bordering on the boundary between the CTO and VP Engineering. Heres my take.

CTO 168
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Smarticus — 10 things you could be doing to your code right now

Startup Lessons Learned

How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Waves of technology platforms The lean startup Customer Development Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas.

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Andrew Chen: Growing renewable audiences

Startup Lessons Learned

How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Waves of technology platforms The lean startup Customer Development Engineering Greasemonkey compiler Great open source scalability tools from Danga Ideas.

Audience 119