Remove Cofounder Remove Marketing Remove Syndication Remove Web Development
article thumbnail

Demand Generation: Turn Ideal Buyers Into Superheroes

ConversionXL

Demand generation is the combination of marketing tactics, strategies, and programs to create awareness and drive interest in your products or services. Two of the most common are rooted in inbound marketing: lead-based generation and account-based marketing. Multiple prospects are engaged at the top of the marketing funnel.

Demand 91
article thumbnail

4 Considerations for Expanding Your Startup to International Markets

mashable.com

The first step in the process of expansion is identifying which markets are of the most strategic significance to your business. Once you’ve targeted a market, however, things can quickly become convoluted and overwhelming. BonitaSoft has offices in France, the U.S. Follow Miguel on Twitter @MiguelValdes.

France 77
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What Kind of Workspace Is Best For Your Startup?

mashable.com

“There’s simply no budget for [an office], as I bootstrap the company,&# says Paul Molluzzo, founder of Baby Goes Mobile , a web app that lets parents create a private baby book they can view and update from their mobile phones. Have an account? instead of having to travel home. .&# instead of having to travel home.

article thumbnail

9 Tips for Raising Startup Funds on AngelList

mashable.com

Facebook Co-Founder’s Startup Asana Launches Publicly. Joshua Baer is the co-founder and CEO of Otherinbox , a prolific angel investor and the director of Capital Factory , Austin’s seed-stage incubator. Start by searching AngelList by market and geography. Web Video Roundup. Business & Marketing.

article thumbnail

6 Important Startup Trends that Defined 2011

mashable.com

We’re increasingly comfortable overlapping our online and real lives, and web services that figure out how to make our real lives easier will do well. Web Video Roundup. Business & Marketing. Hyundai’s Super Bowl Blog Campaign a Lesson to Marketers. 7 Tips for Marketing to Moms. All Stories.

article thumbnail

HOW TO: Sign Up Users Even Before You Launch Your Startup

mashable.com

Within a few days, the site received thousands of user signups, according to its founder Mark Davis. raked in five-figure daily signups after announcing its upcoming launch, according to the site’s founders. It was a spin on its own market: data visualization. Have an account? It got 10% conversion,” Carrella says.

article thumbnail

Google VP: Here's How to Get Bought By Us

mashable.com

When it comes to the most famous company that got away, Groupon — which was offered and turned down $6 billion in 2010, and recently fell below that market cap — Lawee refuses to speculate about whether it would have fared better inside the Googleplex.). Google bought web 2.0 Google bought web 2.0 On2 Technologies.