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Are You Putting Your Rock Star Customers To Work?

YoungUpstarts

If you can harness the knowledge, natural enthusiasm, and peer influence of your very best customers — I call them “Rock Star” customers — they’ll market, sell, and help develop breakthrough products for your firm better than your internal resources can do, and often at a fraction of the cost.

Customer 154
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Social Networking and Business Value

SoCal CTO

Corporations increasingly see social media as a key PR, communications and marketing medium. Social networking sites and microblogs are used not only to build company brands, but to foster productivity; social media tools help build communities around the question, "What are you working on?" He has 20 years’ experience as CTO.

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Should You Share Equity with Consultants?

www.inc.com

Join our community. Technology | Thursdays. Should You Share Equity with Consultants? Science and Technology Technology. Back in 1997, Randy Parker was staring at a blank whiteboard, wondering where hed find the money to hire the employees and consultants he needed to build his new product. "We The 2011 Inc.

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25 Entrepreneurs Explain How They Came Up With Their Business Names

Hearpreneur

When I started my consulting business, I was fortunate enough to have a mentor who guided me, and the best advice she gave me was to name my company something about myself, but not my actual name. Fabulize Magazine serves as a community for other Lisa Simpson types like myself who enjoy pop culture from a woman of color point of view.

Naming 104
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What is Sweat Equity Worth?

www.entrepreneur.com

Answers Ask Entrepreneur Home Business Operations Business Opportunities Sales & Marketing Advertising & PR Finance & Accounting Franchises Home Business Human Resources Internet/E-Commerce Legal Issues Starting Up Technology Most Recent Answers How Can I Streamline My E-Commerce Operation?

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Twitter Link Roundup #110 – Small Business, Social Media, Design, Copywriting, Marketing And More

crowdSPRING Blog

PR is mostly ineffective when companies step on social media landmines – [link]. PR is mostly ineffective when companies step on social media landmines – [link]. Not encouraging…teens have trouble communicating without the Internet – [link]. Pandora CTO Reveals Half of The U.S. Very shady, if true.

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From Nothing To Something. How To Get There.

techcrunch.com

A good mentor is someone who has been part of the startup community themselves – someone who has a realistic understanding of some of the basic dos and don’ts of starting up. There are only a tiny fraction of people who hit on all the right circumstances to go from prototype to hit in a straight trajectory. This happens a lot.