Continuous Deployment Hosting Networking Viral 
Startup Lessons Learned
SEPTEMBER 22, 2008
I break the answer to that question down into three engines: Viral - this is the business model identified in the presentation as "Get Users." Here, the key metrics are Acquisition and Referral, combined into the now-famous viral coefficient. If the coefficient is > 1.0 , you generally have a viral hit on your hands.
Startup Lessons Learned
DECEMBER 16, 2008
Lessons Learned by Eric Ries Tuesday, December 16, 2008 Engagement loops: beyond viral Theres a great and growing corpus of writing about viral loops, the step-by-step optimizations you can use to encourage maximum growth of online products by having customers invite each other to join. This is essentially a version of the viral loop.
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Startup Lessons Learned
SEPTEMBER 18, 2008
On Facebook, viral distribution has proved decisive. Those companies who have learned to build apps that optimize the viral loop dominate in every category where they compete. And in some markets its decisive, because of well-known network effects (as happened with Microsoft, eBay, and many others).
Startup Lessons Learned
DECEMBER 7, 2008
My responsibility at the time I joined the company was to develop a product that is to be deployed on a social network (hint hint, FB). Case Study: Continuous deployment makes releases n. Towards a new entrepreneurship ► 2009 (88) ► December (4) Continuous deployment for mission-critical applica.
Startup Lessons Learned
APRIL 7, 2010
I’ve previously documented that early-on in IMVU’s life, we made the mistake of building an IM add-on product instead of a standalone network. Or should you focus on user engagement or virality? Or should you focus on user engagement or virality? Case Study: Continuous deployment makes releases n.
Startup Lessons Learned
MARCH 13, 2009
If the viral coefficient is 0.9, Launching is about creating circles within circles (groups of people that connect) and social networking, word of mouth, and real-world advertising are all contributing factors. Case Study: Continuous deployment makes releases n. Pay attention to your fundamental driver of growth.
Startup Lessons Learned
JANUARY 11, 2009
This model has not translated well to the world of social networking, because customers of social networks engage sites in a different way than customers of search engines. Social network page views are much more likely to be internally focused; ads are more of a distraction. So why buy advertising on a cost-per-install basis?
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