Startup Professionals Musings

MARCH 31, 2023

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better.

Demand 256

Demand Metrics NPV Net Present Value 256

Startup Professionals Musings

JULY 3, 2020

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better.

NPV 436

NPV Net Present Value Conversion Ratio Marketing 436

Startup Professionals Musings

JANUARY 9, 2022

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios.

Social Media 338

Social Media Framework Media Conversion Ratio 338

Startup Professionals Musings

JULY 9, 2018

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better.

Demand 144

Demand Metrics NPV Net Present Value 144

Startup Professionals Musings

OCTOBER 21, 2015

While his insights have come from large organizations, I give many of the same recommendations to every startup: Channel engagement performance. Selecting the right sales channels is one of the first strategic decisions that every startup faces. Understanding culture is paramount, but measuring results is even better.

Metrics 120

Metrics NPV Net Present Value Conversion Ratio 120

Startup Professionals Musings

APRIL 3, 2019

Image via Pixabay Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios.

Social Media 240

Social Media Campaign Media Conversion Ratio 240

Startup Professionals Musings

AUGUST 18, 2013

Most startups, and many big businesses, still don’t have a clue on how to use social media productively for marketing their business. Social media is the only one which allows you to be hyper-granular and drill down to micro-segments, to dramatically improve engagement levels and conversion ratios. Marty Zwilling.

Social Media 256

Social Media Media Product Conversion Ratio 256