ConversionXL

MAY 27, 2022

Bootstrapped startup Omnisend carved out a $19 million niche in an already saturated vertical. With a tactical understanding of two different marketing strategies: demand generation and lead generation. Take Omnisend , an email marketing, SMS, and automation platform for ecommerce sellers. SEO should lead with intent.

Lead Generation 107

Lead Generation Demand Audience eCommerce 107

ConversionXL

MAY 3, 2017

Facebook ads, when utilized properly, are among the most effective targeted marketing efforts in the industry. Often, there are simple customer segments (that you already have access to) that you can target with Facebook Ads very effectively. Why Facebook Custom Audiences Is The First Step. Website traffic. App activity.

San Jose 133

San Jose Customer Database Campaign 133

Steve Blank

APRIL 30, 2009

Customers went into the store either looking for the SuperMac product by name (if our demand creation activities had been effective) or went in unsure of which brand of board to buy. But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Austin Startup

FEBRUARY 24, 2019

My parents were entrepreneurs from the time I was born, specifically in retail and direct marketing. and build a lifetime profile of all of their customers’ interactions. How have you shaped your sales culture, and how did you identify your first clients to create that market spark? in honor of my mother.

Software Review 48

Software Review Sales Cofounder Analytics 48

mashable.com

JULY 18, 2012

This is a emerging industry and GLIIF is poised to capture a large market share in a very short period of time. GLIIF’s initial offering includes a brand-able and blend-able custom encrypted image at a low cost of entry, pre re-direction marketing services and full analytics. World Videos Featured: Facebook.

San Francisco 104

San Francisco Acquisition Social Media Mobile 104

Duct Tape Marketing

DECEMBER 17, 2019

And for a while I was working on the vertical of religion. So I think that the big, big thing that people really get wrong about social media, and this is the real impetus behind why I created this book is that people mistake… They think that social media is a tool for what we call direct marketing and not really for brand marketing.

Social Media 38

Social Media Media Framework Advertising 38