Software By Rob

JANUARY 12, 2010

By now we’ve discussed the fact that you should first plug your funnel , then improve conversion rates , then work on sending as much traffic as possible to your website. But we haven’t talked about how big of a role traffic quality plays in determining your conversion rate. This is because the quality is so much better.

Software Review 55

Software Review Marketing Startup PPC 55

Occam's Razor

OCTOBER 21, 2013

You can read this post to learn how these tools collect data: The Definitive Guide To (8) Competitive Intelligence Data Sources. No keyword-level conversion analysis. Bounce Rates, % New Visits, Visit Duration, Goal Conversions, Average Order Value. From there, jump to my personal favorite report in MCF, Assisted Conversions.

Search 154

Search SEO Analytics Engineer 154

ConversionXL

NOVEMBER 17, 2015

More traffic means more conversions. More conversions mean more data. Product names / descriptions. Promo / Sale / Discount names / descriptions. Calls to action in PPC ads, on landing pages, in emails. Do not go for micro-conversions or minor growth, focus on the high impact aspects of your site.

Technical Review 48

Technical Review eCommerce Conversion Mobile 48

Occam's Razor

JULY 22, 2013

My definition of the audience in the See stage are "all people who wear clothes." micro-conversion). Ditto for PPC, your affiliate links (all likely in the Do stage), and your email marketing programs. The company obsesses about conversion rate. " The See stage is exclusionary, though. Again, important.

Framework 163

Framework Marketing Metrics Audience 163